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About Fluent Social

Fluent Social is a team effort. And every team needs a conductor. John McElhenney (uber.la) is an experienced marketing director and social media strategist. With previous positions at Dell, SicolaMartin, and media|forum UK, Mr. McElhenney brings years of online marketing experience in both corporate and consumer marketing. Previous and ongoing clients include: Sony, HP, Dell, Microsoft, Logitech, Yahoo!, as well as a number of agencies who continue to use our strategic and team-building services.

What you should know, is Fluent Social is not an agency, it’s just me. When you hire us for the work, I don’t farm any of the work out. It’s called the 100% Pure hookup. I can bring in other resources as necessary, but every hour you spend with Fluent Social is an hour that I put in on your behalf. This page: How to Hire a Consultant, Partner, Worker Bee might help clarify some of the ways we work with partners.

My Ongoing Google Hangout on Thursday Mornings

We have additional experts that can be easily added to your team through on-going strategic partnerships with

IVY Worldwide
Chief Outsiders
Social Factor

Based on the scope of the project, Fluent Social will assemble the team of experts you need, while not charging you for services or overhead you don’t need. We believe in pay for performance, so if you are not 100% happy with our results we will gladly refund your money.

Your first consulting session is free, so what do you have to lose?

There are many ways we can get started (on-site at your business, one of our offices (West Austin or East Austin), or via web/video call.

A. Training & Educational Presentations (working with teams & groups to kick-start or reenergize your social program)
I have presented to large groups at Austin’s South by Southwest Interactive festival as well as smaller groups of high-level executives on online marketing programs and social media strategies.

B. Consulting (Writing the Social Media Strategy Plan for your business and team)
Let’s map out the strategy for your next program. I can help by-the-hour or by-the-project. From creative direction and team/project leadership to technical deployments, I’ve done projects big and small, and I can bring that learning to your project. Let’s cut to the chase and get it done.

C. High-Performance Working Sessions (Let’s put a working session together for your specific needs)
The following half-day sessions are meant for small and medium-sized businesses. They can be presented to your team in person or virtually using WebEx or similar program.

What does a social media strategist do?

What do you say when people ask, “What do you do?” Ummm. I say, “I’m an online marketer.” What that means is I do whatever it takes to build online marketing programs that sell services or products on the web. I’ve got a long tenure in design both for the web, interactive, and print. I’ve done enough SEO and PPC work to be competent in most systems and best practices. And I’ve got a good handle on how to put together cohesive campaigns from web, to email, to direct mail, and bring the whole thing together with analytics and optimization to create revenue. Sure, I do social media too, but these days there’s a lot more work that needs to be done. Putting up a Facebook fan page and tweeting some coupons on Twitter isn’t going to do much. You’ve got to know how to create content.

Before hiring a marketing consultant, check how they use social media themselves. Here are a few of the networks you will find me on:

  • linkedin – the professional networking and contacts social site
  • twitter – the firehose of sharing (mostly social media, funny, and odd political)
  • facebook – recently launched uber.la facebook page
  • delicious – cataloging and mapping the web since 2006 (my ultra-tag cloud)
  • pinterest – what started as fashion sharing is rapidly becoming the visual delicious
  • instagram – my ongoing photostream

Fluent Social is ready to engage with your social media or online marketing team and accelerate your business success.

Thanks for stopping by,

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John McElhenney

(512) 524-6684

Digital Marketing
Physical: Austin, Texas / Virtual: Anywhere

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