About Fluent Social

Fluent Social is a team effort. And every team needs a conductor. John McElhenney is an experienced digital commerce executive who has held previous positions at Dell, SicolaMartin (Y+R Austin), Tocquigny, and media|forum UK. Mr. McElhenney brings years of leadership and strategic experience in both corporate and consumer marketing. Previous and current clients include: Amazon, Cooking Planit, Sony, HP, Dell, Microsoft, Logitech, Yahoo!, Motorola, as well as several national agencies: 90 Octane (Denver) and CRK Interactive (San Francisco).

The 100 Proof Plan
Fluent Social is not an agency there are no contracts and no markup plans, we are time plus expenses resource for companies needing to expand their digital capacity without making the agency or staffing commitment. When you hire us for the work, we don’t mark up partners or vendors work, we work as a team that goes to work for you at cost. It’s called the 100 Proof Plan. We bring experts when needed.

This page: How to Hire a Consultant, Partner, Worker Bee might help clarify some of the ways we work with partners and businesses like yours.

We have additional experts that can be easily added to your team through strategic partnerships. See our Virtual Team on the Partners Page.

Based on the scope of the project, Fluent Social will assemble the team of experts you need, while not charging you for services or overhead you don’t need. We believe in pay for performance, so if you are not 100% happy with our results we will gladly refund your money.

Your first thirty-minute consulting session is free, so what do you have to lose?

There are many ways we can get started (on-site at your business, one of our offices (West Austin or East Austin), or via web/video call.

A. Training & Educational Presentations (working with teams & groups to kick-start or reenergize your social program)
I have presented to large groups at Austin’s South by Southwest Interactive festival as well as smaller groups of high-level executives on online marketing programs and social media strategies.

B. Consulting (Writing the Social Media Strategy Plan for your business and team)
Let’s map out the strategy for your next program. I can help by-the-hour or by-the-project. From creative direction and team/project leadership to technical deployments, I’ve done projects big and small, and I can bring that learning to your project. Let’s cut to the chase and get it done.

C. High-Performance Working Sessions (Let’s put a working session together for your specific needs)
The following half-day sessions are meant for small and medium-sized businesses. They can be presented to your team in person or virtually using WebEx or similar program.

What does a social media strategist do?

What do you say when people ask, “What do you do?” Ummm. I say, “I’m an online marketer.” What that means is I do whatever it takes to build online marketing programs that sell services or products on the web. I’ve got a long tenure in design both for the web, interactive, and print. I’ve done enough SEO and PPC work to be competent in most systems and best practices. And I’ve got a good handle on how to put together cohesive campaigns from web, to email, to direct mail, and bring the whole thing together with analytics and optimization to create revenue. Sure, I do social media too, but these days there’s a lot more work that needs to be done. Putting up a Facebook fan page and tweeting some coupons on Twitter isn’t going to do much. You’ve got to know how to create content.

Fluent Social is ready to engage with your online marketing team and accelerate your leads.

Thanks for stopping by,

John McElhenney

(512) 524-6684