Tag Archives: digital marketing

AI vs Human Workforce, John McElhenney, fluent social

The AI Disruption Of Human’s Work

This cluster of forecasts—from Anthropic’s Dario Amodei, Meta’s Mark Zuckerberg, Ford’s Jim Farley, and Amazon’s Andy Jassy—captures a growing consensus among tech and business leaders: AI will rapidly compress the early rungs of white‑collar career ladders and shrink corporate headcounts in the near term, even as it creates new roles and productivity gains. Below is a structured look at the pros and cons implied by these statements, plus the broader stakes for workers, companies, and the economy. Source: CNBC


What These Leaders Are Actually Predicting

  • Dario Amodei (Anthropic, May 2025): AI could eliminate about half of entry‑level white‑collar jobs within 1–5 years and push U.S. unemployment to 10–20% if adoption is aggressive and policy doesn’t intervene.
    [CNN]
  • Mark Zuckerberg (Meta, May 2025): AI will soon be capable of doing the work of mid‑level engineers, implying a shift in the skill bar and team composition for engineering orgs.
    [LinkedIn]
  • Jim Farley (Ford, July 2025): AI will replace “literally half of all white‑collar workers” in the U.S., while skilled blue‑collar roles remain more resilient.
    [Observer]
  • Andy Jassy (Amazon, June 2025): Amazon’s corporate workforce will shrink over the next few years as AI drives efficiency, with fewer people needed for some jobs and more for others.
    [The Register]

Potential Pros (Efficiency, Innovation, and New Opportunity)

  • Higher productivity and lower costs: Automating routine analysis, drafting, coding, and support work can significantly reduce time and cost per task, freeing capital for R&D, price cuts, or new products. [CNBC]
  • Faster iteration and better outputs: AI can generate drafts, code, and reports rapidly, enabling smaller teams to ship more and iterate faster—especially valuable in software, marketing, and consulting. [Fortune]
  • New roles and industries: Just as prior tech waves created new occupations (e.g., data engineering, prompt engineering, AI safety, AI product management), widespread AI adoption is expected to spawn new specialties and service categories. [Observer]
  • Geographic and talent access: AI tools can widen the effective talent pool by elevating output from less experienced workers and enabling remote, asynchronous collaboration at scale. [WEF]
  • Job quality improvements for some: Repetitive, low‑autonomy tasks can be offloaded to AI, potentially making remaining work more creative, strategic, and human‑centric. [Fortune]

Potential Cons (Displacement, Inequality, and Systemic Risk)

  • Entry‑level pipeline collapse: If AI handles much of the “training work,” companies may hire fewer juniors, weakening the traditional apprenticeship model and making it harder for new grads to gain experience. [CNBC]
  • Rising unemployment and wage pressure: Amodei’s 10–20% unemployment scenario implies severe social and fiscal stress—lost income, reduced consumer demand, and pressure on safety nets—if displacement outpaces reemployment. [Instagram]
  • Concentration of gains: Productivity benefits may accrue disproportionately to owners of AI systems and highly skilled workers, widening income inequality and regional disparities. [The Guardian]
  • Skill obsolescence and churn: Mid‑level professionals (e.g., engineers, analysts) may face rapid skill decay, requiring continuous retraining; those who can’t adapt risk exclusion from high‑paying roles. [LinkedIn]
  • Organizational and cultural risks: Over‑reliance on AI can degrade judgment, increase errors in complex systems, and erode institutional knowledge if senior staff shrink faster than learning systems mature. [Observer]

Why Entry‑Level and Mid‑Level Roles Are Most Exposed

Multiple analyses point to early‑career, routine cognitive work as the first wave of automation:

  • Entry‑level roles in consulting, legal, finance, customer service, and junior engineering consist heavily of tasks AI already performs well (drafting, research, basic coding, report generation). [Facebook]
  • Mid‑level engineers are increasingly augmented—and sometimes partially replaced—by AI coding assistants that can generate large portions of code and handle routine debugging, shifting the bar toward system design and oversight. [LinkedIn]
  • Empirical signals already show slowed hiring and employment declines among younger workers in AI‑exposed roles, even as older workers in the same fields fare better. [NY Times]

Strategic Implications

For Workers (Especially Early‑Career):

  • Prioritize AI‑complementary skills: Domain expertise, complex problem framing, stakeholder management, and cross‑functional communication are harder to automate and more valuable in AI‑augmented teams. [The Guardian]
  • Build an “AI‑first” workflow: Learn to use AI tools to accelerate research, drafting, and analysis; treat AI as a productivity multiplier rather than a threat. [The Register]
  • Target roles with human judgment and accountability: Positions that require ethical oversight, negotiation, or high‑stakes decision‑making are more resilient. [Observer]

For Companies and Policymakers:

  • Invest in reskilling and internal mobility: As Amazon’s memo suggests, companies that actively retrain staff for AI‑adjacent roles can mitigate layoffs and retain institutional knowledge. [The Register]
  • Redesign career ladders: If routine early tasks are automated, firms may need structured “AI‑assisted apprenticeships” to ensure juniors still learn core skills. [Harvard Business Publishing]
  • Plan for macro impacts: If displacement approaches the high end of forecasts, fiscal and educational policies will need to adapt to support transitions and maintain aggregate demand. [LiveMint]

AI and Job Hunting

AI and AI‑agentic systems are turning hiring into an arms race: candidates use AI to mass‑apply and polish every signal, while employers deploy AI to filter, screen, and interview at scale. The result is a “doom loop” where volume goes up, signal quality goes down, and both sides grow more frustrated and mistrustful. [CNN]

How AI is Complicating Hiring for Employers

  • Application overload and noise: AI tools let candidates blast out hundreds of tailored applications, contributing to huge volume spikes (e.g., LinkedIn saw a 45% increase in applications year over year). Recruiters and hiring managers are drowning in résumés that look strong on the surface but are hard to triage. [WSB-TV]
  • Signal degradation: Generative AI makes it easy to manufacture polished résumés, cover letters, and work samples. Studies show that as AI‑written cover letters became longer and better articulated, companies began to rely on them less, and hiring rates and starting salaries fell—because differentiation collapsed. [HBR]
  • Gaming ATS and keyword stuffing: Many applicants submit AI‑generated résumés packed with job‑description keywords (some even hiding prompts or keywords in white text) to beat applicant tracking systems, forcing recruiters to spend time reverse‑engineering these tricks. [WSB-TV]
  • AI‑led interviews and assessment drift: Over half of U.S. job seekers have done AI‑led interviews. These tools can replicate or amplify human bias and may reward candidates who are best at performing in scripted formats rather than those best suited to the job. [CNN]
  • Deepfakes and misrepresentation: Managers report candidates using deepfake or video‑proxy tech to attend interviews; surveys suggest around 17% of managers have noticed this. That raises both bad‑hire risk and cybersecurity concerns. [WSB-TV]
  • Policy and legal exposure: States like California, Colorado, and Illinois are enacting AI‑in‑hiring rules, and lawsuits are emerging (e.g., accessibility claims against automated interview vendors). Companies must now navigate compliance, audit trails, and bias testing while still trying to scale. [CNN]

How AI is Complicating Hiring for Candidates

  • AI‑vs‑AI dynamics: Candidates optimize with AI; employers counter with AI screening and ranking. This can increase false positives (unqualified people advancing) and false negatives (good people filtered out), so qualified applicants may be rejected for arbitrary or opaque reasons. [HBR]
  • Dehumanized process: AI recruiters and asynchronous video interviews often feel “cold” and impersonal. Some candidates disconnect mid‑interview or report feeling reduced to data points, which depresses engagement and trust. [CNN]
  • Pressure to “play the game”: With many peers using AI to generate résumés, cover letters, and interview answers, candidates feel compelled to do the same just to stay competitive—even if it misrepresents their true abilities. [HBR]
  • Unclear rules and detection risk: Some firms explicitly ban AI‑generated content or treat it as a negative signal, yet detection is imperfect. Applicants risk being penalized for using common tools, even when used ethically for light editing. [WSB-TV]

Why Agentic AI Makes This Worse

Agentic systems (autonomous or semi‑autonomous AI that can plan and act) intensify the problem:

  • Autonomous job hunting: Candidates pay for AI agents that find jobs and apply on their behalf, further inflating application volumes and reducing human intentionality behind each submission. [WSB-TV]
  • Autonomous screening and scheduling: Recruiters deploy agentic workflows to source, score, message, and schedule candidates at scale, which standardizes decisions but can also hard‑code bias and reduce nuanced judgment. [Moveworks]
  • Feedback loops: As both sides automate, the system optimizes for gaming metrics (keywords, script performance) rather than real capability, pushing organizations toward selecting people who are best at navigating the hiring process, not necessarily best at the job. [HBR]

Net Effect

  • Higher throughput, lower trust: More applications and faster screening, but weaker confidence that shortlisted candidates are genuinely qualified. [HBR]
  • More friction and cost: Companies invest in AI tools, compliance, and detection; candidates invest in AI services and “interview performance” skills—yet both report worsened experiences. [CNN]
  • Shift back to human signals: In response, many employers and candidates are returning to referrals, mutual connections, and proactive outreach because these channels still carry more reliable information than AI‑saturated public pipelines. [WSB-TV]

Squeezing Humans in Between AI Sandwiches

The short, uncomfortable truth is: AI is compressing the middle of the career ladder and concentrating opportunity, which makes many jobs feel both “at risk” and “harder to get” at the same time. But the long‑run picture is more about restructured work than mass unemployment—if individuals and organizations adapt. [PwC]

What This Model Is Actually Producing

  • Fewer “apprenticeship” roles: Many entry‑level, routine white‑collar tasks (drafting, basic analysis, first‑pass code, customer support) are increasingly done by AI, so companies hire fewer juniors for those pure “training” roles. [PwC]
  • Higher bar for early‑career: Entry‑level roles that do survive in AI‑exposed fields now ask for traditionally senior skills—judgment, leadership, creativity, and complex communication—much earlier in careers. [PwC]
  • Two‑track labor market: Roles where AI amplifies expert judgment (“professionalised” work like radiologists, advanced recruiters, senior engineers) are growing faster and paying more; roles where AI mostly democratizes competence (making average performance easier) are growing more slowly and seeing weaker wage growth. [PwC]
  • Winners and losers by firm: “Super‑star” companies that use AI to augment expertise are seeing huge productivity gains and faster headcount and wage growth than laggards, widening the gap between strong and weak employers. [S&P Global]

So the feeling that “AI is eliminating our jobs and making jobs harder to obtain” reflects a real transition pain: the old path (lots of low‑autonomy entry jobs → gradual upskilling) is eroding, while the new path (fewer spots, higher expectations, steeper learning curves) is still forming. [BCG]

Likely Future Dynamics Under This Model

1. Job quality shifts more than job quantity

Most analyses suggest AI will reshape more jobs than it outright replaces. Tasks get automated; roles change; new ones appear around AI oversight, integration, safety, product, and domain‑specific augmentation. The net effect is fewer routine cognitive jobs and more roles that demand human‑intensive skills plus AI literacy. [Aspen]

2. Concentration of opportunity

  • Geographic and firm concentration: High‑AI‑adoption firms and metros will pull ahead in productivity, wages, and hiring; others will stagnate or shrink. [S&P Global]
  • Skill concentration: Wages for people with real AI + domain skills keep rising; those without either face slower growth or displacement. [PwC]

3. A tougher early career, but potentially faster ascent for adapters

If you can operate AI tools fluently and bring strong judgment, creativity, and communication, you can:

  • Do the work of a larger team earlier in your career.
  • Move into responsibilities that previously required more years of experience.

But if you depend on routine, templated work with little human interaction, your roles are the most exposed. [Aspen]

4. Policy and institutional responses will matter

The “mass unemployment” scenarios (e.g., 10–20% unemployment) are not inevitable; they’re upper‑bound risks if adoption is fast and policy lags. Likely responses include:

  • Reskilling programs and incentives for internal mobility.
  • New forms of income support or shorter workweeks if displacement accelerates.
  • Regulation of AI in hiring and workplace monitoring to limit bias and abuse. [Brookings]

What This Means for Individuals

In this model, the future favors people who treat AI as a force multiplier for uniquely human capabilities, not as a replacement for them.

  • Double down on human‑intensive skills: Judgment under uncertainty, complex problem framing, stakeholder management, negotiation, creativity, and ethical oversight. These are the skills AI struggles to fully replicate and are increasingly demanded even at entry level. [Aspen]
  • Become AI‑literate in your domain: Not just “use ChatGPT,” but integrate AI into your workflow, understand its limits, and build systems or processes around it. Wage premiums for AI skills are already large and rising. [Zinfi]
  • Target “professionalised” roles: Look for jobs where AI removes drudgery and amplifies expertise (e.g., advanced analytics, specialized consulting, product, safety, AI‑augmented design) rather than roles where AI mainly makes average performance cheap. [PwC]
  • Expect non‑linear careers: Lateral moves, continuous upskilling, and portfolio‑style work (projects, contracts, internal gigs) will be more common than straight, single‑track ladders. [Zinfi]

What This Means for Organizations and Society

  • Redesign early‑career pathways: If AI eats the “training work,” companies must create structured apprenticeships, project‑based rotations, and mentorship so juniors still develop real skill. [PwC]
  • Use AI to augment, not just cut: Firms that use AI to expand capability and innovation tend to grow headcount and wages; those that only automate for cost often end up in a low‑growth, high‑churn equilibrium. [BCG]
  • Invest in transitions: Reskilling, internal mobility, and possibly new social contracts (e.g., stronger safety nets, income supports) will be critical to avoid severe social and political backlash if displacement accelerates. [Brookings]

Bottom line: Under the current trajectory, AI is eliminating many routine, low‑autonomy jobs and making traditional entry‑level routes harder and more competitive, while simultaneously raising the ceiling for people who pair strong human skills with AI fluency. The future in this model is less “everyone loses jobs” and more “opportunity concentrates around those who can wield AI to amplify judgment, creativity, and leadership.” [BCG]


How To Navigate AI and Work

Here’s a hopeful, concrete way to think about your future in this AI‑driven world: you don’t have to beat AI; you just have to become the kind of person AI makes vastly more powerful. [Acedit]

A Simple, Future‑Proof Strategy

1. Treat AI as your “junior team”

Instead of seeing AI as a rival, treat it like an over‑enthusiastic intern: fast, tireless, sometimes wrong, and immensely useful if you know how to direct it.

  • Pick one core workflow in your work (research, drafting, data analysis, coding, design) and commit to doing it with AI for 30 days.
  • Your goal: cut the time it takes to get from idea to first real draft by 30–50% while keeping your standards high. [YouTube]

This alone can make you the person who “gets more done” without burning out, which is exactly the profile organizations lean on during shifts like this.

2. Build “uniquely human” superpowers on top of AI

AI is strongest at pattern‑matching and generation; you’re strongest at judgment, context, and relationships. Double down on:

  • Critical thinking & problem framing: Not just “what’s the answer?” but “what’s the right question, given our constraints and stakeholders?” [LPU]
  • Communication & influence: Turning messy reality into clear narratives, persuading across functions, and managing expectations. [Cornerstone]
  • Emotional intelligence & trust: Reading rooms, managing conflict, building networks, and being the person others want on crucial projects. [LinkedIn]

These are the skills that make you irreplaceable even when AI can do 80% of the technical work. [Forbes]

3. Develop practical AI fluency (no CS degree required)

You don’t need to be an engineer to be AI‑literate. Aim for:

  • AI literacy: Understand what different tools are good/bad at, where they hallucinate, and how they’re evaluated. [MeltingSpot]
  • Prompting + workflow design: Learn to structure prompts, chain tasks, and validate outputs against known truths. [Acedit]
  • Basic data sense: Comfort with spreadsheets, simple analytics, and interpreting AI outputs so you can spot errors and tell a clear story. [CIO]

Even modest AI fluency can make you significantly more productive than peers who ignore it. [Forbes]

4. Make your value visible

In a noisy, AI‑saturated job market, proof of work matters more than credentials:

  • Keep a small, living portfolio: before/after examples of how you used AI to improve a project, a process, or a metric.
  • Document one concrete win per month where AI + your judgment saved time, increased quality, or reduced risk. [Forbes]

This turns you from “someone who knows about AI” into “someone who reliably delivers with AI.”

5. Anchor your growth in a 90‑day experiment

Give yourself a short, manageable horizon instead of an overwhelming “future of work” narrative:

  • Pick 1–2 AI tools relevant to your field.
  • Redesign one recurring task around them.
  • Track time saved, quality changes, and new responsibilities you took on.
  • Share one internal write‑up or post about what you learned.

People who do this consistently become the go‑to experts in their teams, which is exactly where opportunity concentrates in an AI‑driven economy. [Cornerstone]

“It’s up to you how we work together. But let’s do work together.”

John McElhenney

back to Marketing with AI

The LinkedIn Primer – Is LinkedIn Delivering Leads?

LinkedIn is now owned by Microsoft. And ever since the acquisition, the model for what works and what sells on LinkedIn has changed dramatically. I’ve written extensively on UBER.LA about this issue, and I’m here to let you know there are options. Options that don’t cost a lot of money. And options that can generate quality connections and quality leads for your business, your career, or your network of business associates.

First, you’ve got to get your network growing. And using one of my proven techniques for this, you’ve got to get the visibility of your profile growing. And note, the results above are not a result of any paid media or PPC placements on LinkedIn. I have become an influencer and a social power networker without any advertising or marketing acceleration dollars. None.

Most businesses will have to pay a little to get a foot in the door on LinkedIn. But I’m here to tell you, organic networking (not what LinkedIn wants you to be doing) is how to grow a sustainable and healthy TRUST NETWORK.

I help businesses harness the power of LinkedIn, Facebook, and Google Search and Ads to grow their online lead generation programs. How is your funnel? My team at Fluent Social can help you get all the leads you need. And you can spend money on expanding your team to handle the growth, not on buying lists or leads from LinkedIn or any other “social marketing” source.

Don’t buy leads. Earn the business. Social media and content sharing is the way. We can show you how.

How do you grow “followers” on LinkedIn? How do you get to John Maxwell’s level? I’ve got more followers than connections, how did that happen?

And what about publishing on LinkedIn?

And if you pay for PREMIUM on LinkedIn what features are most valuable?

You can see exactly who has viewed your profile and connect with everyone who interests you.

You can also see what searches found your profile. If you need to optimize your keywords and descriptions to match more searchings depends on what you are hoping to accomplish on LinkedIn. While 90% of LinkedIn traffic is Job Seekers and Recruiters, you can see, that there is value in using the networking tools on LinkedIn as a professional who is happy with their current role or business. LinkedIn becomes the B2B platform and the real way to stay in touch with colleagues and associates from your entire career and even college/high school history.

You can even see when one of your mentors or former colleagues stops by to look at your LinkedIn profile.

Stay current on LinkedIn. It’s the best thing you can do for your network or your business.

John McElhenney on LinkedIn

JMac

LinkedIn from Uber.la

LinkedIn from The Active Media Academy

And my BIG IDEA for Microsoft and LinkedIn:

Digital Marketing DNA

DEMAND > CONVERSION > SOCIAL

So much is written about digital marketing that it is easy to get confused on where to put your attention. Changes in Google’s search algorithm, or the new hot social network, all obscure some of the basic blocking and tackling that might be more relevant to your digital marketing numbers. Rather than, “Is Pinterest or Instagram vital for my business?” maybe you should be asking, “Are my landing pages converting into sales?”

Let’s see if we can string together to proverbial LOW-HANGING FRUIT for your digital marketing efforts.

In order of importance to your digital marketing success, here are the three channels for driving demand to your business website.

conversion-numbers

INBOUND TRAFFIC/DEMAND GENERATION

Get it? Email, Search, Social. And while social is gaining in effectiveness year-over-year, you can see that we are still a long way from supplanting search and and insurmountable distance from Email marketing. So after seeing that, how’s your email list?

Today email is still the big story. Get your email system in order or pay a lot more money for your inbound efforts. And guess what’s happening in pure search marketing as well? Your social activity is now influencing your search rank. This affects where you show up in Google and how much you are paying for your AdWords campaigns. The writing is on the wall, social media and mentions are a better indicator of “page value” than all the SEO terms, metatags, and H1-tags you can load on your page. [see the New SEO Page Rank Report – Uber.la]

When you look at your search marketing you’ve got to look at your social footprint today. The highest factors in your new Google Page Rank metrics are going to be social media. Shares, Likes, Plusses, all count towards your mythical page rank. If you’re not on Facebook yet, you might consider it. 5 factors in your new page rank, according to the Searchmetrics report, are related to Facebook “signals.”

CONVERSION METRICS/ANALYTICS

So how many leads does your site generate per day? Do you know? And of those “potential” contacts from customers, how many are actionable? Do you know where the prospect found your site? Do you have multiple ways for them to “ask for more information?” Do you have content and ideas to share with them? Can you make your site a destination for content about your industry, or technical expertise?

All that we do in demand generation, driving new visitors to your website, has very little affect if your pages are static, brochure-ware, with a “contact us” page. Today you’ve got to work much harder to attract and convert your potential customers.

SEO FACT #1: LANDING PAGE OR DIE: If you are driving customers to your home page from your AdWords campaigns you need some serious help. If your AdWords agency is driving visitors to your home page, fire them immediately. The landing page is the #1 factor in converting your inbound traffic to actionable leads. If you are dumping them on your homepage, it better be a spectacular home page with one “BUY NOW” button in the center. Well, you tell me… How is it working? Are you converting leads from your website?

SEO FACT #2: TESTING IS CHEAP, FAILURE IS EXPENSIVE: Testing langing pages, email subject lines, CTAs (calls to action) is easy. If you are not continuously testing, please figure this out. With the rapid changes in the market place and the hyper-quick news system, you need to be testing new ideas, new landing pages, new content topics, all the time. You need a simple process for testing ideas, measuring their effectiveness. You then multiply the winners and subtract the losers. If you are not constantly testing everything, you are losing the guerrilla ground war of digital marketing.

SOCIAL MEDIA IS PART OF THE SOLUTION

By itself your Twitter account or Facebook page will not do much to convert prospective buyers into clients. If your site sucks, your social efforts are going to be ineffective at moving the needle of sales and leads. However, once you have dialed in the basics of your website, and after you’ve begun testing and optimizing on a weekly basis, you can ratchet up your social programs to build the demand and awareness of your page.

top-signals-in-google-ranking

Okay, a few of these are obvious. Your click-through rate has the highest impact on your Google rank. No mystery there, as Google tunes search results to match user success. But the big ah-has for me were all the FACEBOOK factors. (Shares, Total, Comments, Likes) And of the top 15 influencers 7, nearly half, are social media. Still think Facebook doesn’t matter any more? And look at #2, Google+. It’s also no mystery today, that the Hummingbird update began to bring Google+ shares up in the mix of Google influence. [from uber.la SEO Ranking Report]

So let’s break it down into the basic DNA building blocks.

1. Demand (SEO, PPC, content, email)
2. Conversion (landing page, testing, analytics, reporting)
3. Social (traffic, followers, social mentions, social “signals”)

If you are doing your work in those three areas you are well on your way to building a lead-generating machine. If you need help on any of the steps, let us know, we’d love to support your digital marketing program in any way we can.

Sources:

What Does Social Media Marketing Cost?

8-goals-social

The simple answer is $75 – $200 per hour, depending on what you need and how much of it you need. Some social work can be based 100% on results. (Example: $1 for every qualified lead. We do all the work.) But in general you can pay by the hour, or by the day, if it’s consulting you need.

Social media consulting means training your staff how to do social effectively and with an eye towards results and not just “activity.” If your digital/social marketing is not delivering results, they are not doing it right. Social is an accelerant to what you’re already doing. We have to have good content to socialize. Sure we can help with content too, if that’s what you need. Let’s have a conversation about what you have in your budget for sales and marketing. We can divide and conquer. Tell us what you’re struggling with, we can put some ideas and frameworks in place to jump-start your active program, or build a new program from scratch.

Introducing two new ways to ramp up your inbound marketing:

1. Strategic Project Quick Win (1/2 day session) [$700 and up]

2. Online Marketing Assessment & Refresh (5-session package) [$2,000 and up]

3. On-going Strategic Team Support (weekly meetings and assessments) [$750 per-week and up]

4. On-site Training Session [$1,000 plus airfare and accommodations]

5. Social Media and Analytics Micro-Audit [$750 and up]

We can put a plan and content calendar in place, or we can work with yours. But if you don’t have a content calendar, you’re not really doing social marketing, you’re just playing with social. Social business, means driving business using social media. That’s our expertise.

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We’re excited to learn about your business and get started leveraging some smart thinkers and applying best practices to build your business.

You may not need an agency, you need just the parts of an agency that fit your needs. That’s where we come in.

 (512) 524-6684

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